about minerva

Minerva is a creative brand and digital design studio based in Rochester. We consult, we design, and we develop, all in-house. We call ourselves a studio and not an agency. What’s the difference? We’re smaller, more efficient and more effective.



We are are designers, not decorators.

In our twenty-five years as a company we have seen changes in culture, technology and behavior but our commitment to clean, organized and systematic design has made our work timeless and effective across any medium.

Good design can entice someone to read a company brochure because of excellent typography or can encourage an online shopper to click a Buy Now button because of a clear visual hierarchy. Design matters.


Design strategy
Brand identity and logos
Corporate communications
Brochures & sales materials
Traditional print advertising
Digital display ads
Website design
App design & concepting
User experience design
User interface design

Mike Minerva
Owner & Design Director, Mike Minerva founded the studio in San Francisco after studying design at American University in Washington, D.C. His small design studio quickly gained large clients including Wells Fargo, Intuit, HP and Palm as well as non-profit organizations such as The California Academy of Sciences and the San Francisco Ballet. In 2002, Mike relocated the studio to Rochester where he proudly added Sun Microsystems, Nalgene, Serotta Bicycles, Thermo Scientific, NEMO Equipment, Measures for Justice and others to the client roster.

Mike stays busy outside of the studio by spending his time with his wife and three children, repairing (swearing at) his 1920's Tudor, and racing his bicycle. Mike is also an Adjunct Professor at the RIT School of Design.